We generated $5,200,000 for an Inc. 5000 brand
Learn how we elevated an 8-figure brand to achieve over 32% Klaviyo revenue and generated over $5.2 in additional revenue
KEY RESULTS
About Wellbots
Wellbots stands as the premier Smart products retailer in the US, renowned for exceptional customer service and swift delivery times. Their consistent growth and dedication to a customer-first approach have secured them a spot on the Inc. 5000 List of the Fastest Growing Companies in the US for four years running. With a wealth of 5-star reviews, Wellbots has become the go-to retailer for thousands over the past 9 years.
The Problem
Wellbots possessed a robust customer service team and supply chain but suffered from an ineffective email system. After disappointing experiences with other agencies, they sought a dedicated team to revitalize their email system and unlock its full potential. Their email marketing, relying on basic Klaviyo flows and outdated designs, contributed just 12% to their revenue. They needed a partner to enhance communication across customer journey stages for stronger relationships.
Key Strategies
Identifying and prioritizing product categories by sales volume was our first step, focusing on high-demand items like power stations and pool cleaners. We implemented advanced category-based splits across key flows and campaigns, ensuring content relevance and engagement.
This strategic categorization laid the groundwork for our personalized marketing efforts.
Facing the challenge of a missing brand guide, we initiated a branding overhaul from the ground up. By establishing key reference brands and a cohesive design language, we crafted a new visual identity that mirrored Wellbots' values and market positioning. This meticulous process was crucial for creating a consistent and impactful email presence.
Understanding the diverse interests of Wellbots' audience, we devised targeted campaigns for specific product categories, achieving remarkable engagement rates, including a CTR of up to 15%. This approach not only emphasized best-sellers but also brought attention to other popular categories, significantly boosting product visibility and sales.
Campaign Innovations
With a list exceeding 180,000, including 50,000 engaged users, we redefined the campaign strategy to encompass brand promotions, regional holidays, and segmented campaigns. By sending 3–4 carefully crafted campaigns a week, we maintained high deliverability and engagement, continuously refining our approach through split-testing for optimal results. These campaigns, now more strategic and targeted, substantially increased revenue.
Flows
Completely overhauling every flow, we introduced a new design language and copy, tailored to Wellbots' brand identity and customer needs.
Revamping the welcome series was pivotal. By enriching the initial offer and crafting a series of five engaging emails, we showcased various brand aspects, significantly improving monthly revenue and engagement metrics. This flow became a cornerstone of our strategy, welcoming and warming new leads effectively.
We transformed the abandoned checkout flow with personalized offers and content, tailored by product category and cart value. This nuanced approach catered to high AOV customers, resulting in a flow that generated over $130K monthly, standing as a testament to our strategic and personalized email marketing efforts.
We applied similar strategic depth to the browse abandonment and cart flows, employing best-seller prioritization and rigorous split-testing to enhance engagement and conversions. These flows were meticulously designed to capture and convert interest at critical decision points, contributing significantly to overall revenue.
Our customer thank you flow, segmented by purchase history, played a crucial role in fostering loyalty and encouraging repeat purchases. By expressing genuine gratitude and offering tailored recommendations, we reinforced the value of each customer's choice, enhancing their connection with the brand.
Results
This project was a testament to our commitment to excellence and strategic innovation. By addressing the initial challenges head-on and implementing a comprehensive email marketing overhaul, we not only met but exceeded Wellbots' goals, significantly boosting their Klaviyo revenue to over 32% of monthly sales in under three months.
This success underscores the power of targeted, well-crafted email marketing strategies in driving growth and enhancing customer relationships.
“Couldn't have asked for more”
We talked with the top global agencies for our email department and Email Ethos was the best choice that we made.
The team was like an in-house marketing team and we couldn't have asked for more.
