From getting lost in spam to a 32% revenue boost in under 40 days!
KEY RESULTS
About VSG
Renowned in gaming circles, VSG Gaming sponsors e-sport athletes and influencers across Latin America, establishing itself as the top choice for gamers. Offering high-quality gaming gear at reasonable prices, VSG's products are available online and in major retail stores across several countries.
Challenges
Despite a strong brand and over 30% repeat purchase rate, email marketing underperformed, contributing to less than 5% of revenue with a list of 250,000+. Poor campaign targeting and segmentation led to spam issues and dismal open rates.
Goals
- Improve email deliverability and KPIs.
- Introduce effective core flows and sign-up units.
- Transform email marketing into a profitable channel.
- Lift Klaviyo's revenue contribution to over 30%.
Strategic Overhaul
- Copywriting: Tailored messaging to resonate with young gamers, focusing on brand values and benefits.
- Design: Adopted a vibrant, futuristic design to align with VSG's visual identity, ensuring mobile optimization and high conversion rates.
- Deliverability Enhancement: Addressed spam issues by overhauling the sending infrastructure and focusing on engaged segments, dramatically improving open rates and CTR.
- Welcome Series Optimization: Revamped the series to highlight core brand values, achieving remarkable open and conversion rates.
- Popup Strategy: Optimized popups for mobile, enhancing the visitor-to-subscriber conversion rate through targeted offers and continuous testing.
- Abandoned Checkout Flow: Rebuilt the flow to significantly improve conversion rates without resorting to discounts.
Impactful Results
In a short span of 40 days, Email Ethos redefined VSG's email marketing strategy, achieving a substantial increase in revenue and consistently generating over 32% of Klaviyo email marketing revenue. This transformation not only revitalized their list but also maximized the asset built over years, marking a new era of growth for VSG Gaming.
This revised version maintains the essence of VSG Gaming's transformation while condensing the narrative to emphasize strategic inputs and outcomes, ensuring clarity and engagement.
“An amazing service”
We didn't even know we were in spam until the audit was presented. Email Ethos has been like our own internal team!
They have generatered over 500K in a few months for the business and It's just mindblowing to be honest.
