Over $1M Revenue through Klaviyo for Legacy Jewelry Brand
How Porter Lyons generated $1M+ Revenue with Strategic Email & SMS Marketing
KEY RESULTS
in CTR
About the brand
Porter Lyons stands out in New Orleans' French Quarter, known for its exquisite jewelry and lifestyle products. Aiming to elevate their email and SMS marketing, they partnered with Email Ethos to craft a unique customer journey, stepping away from traditional discount tactics. This collaboration in 2023 led to remarkable growth.
The challenges
- Brand Disconnect: The brand's essence was lost in its email and SMS designs, affecting key performance indicators (KPIs).
- Outdated Flows: Lacking modern, structured email flows resulted in missed opportunities.
- Generic Campaigns: Overuse of broad, offer-driven campaigns led to engagement issues.
- Technical Limitations: The use of Attentive for signup forms was hindered by functionality constraints.
Objectives
- Personalized Customer Journey: Create a bespoke experience across email and SMS channels.
- Optimized Channel Pairing: Leverage Email and SMS together for enhanced engagement.
- Platform Transition: Move from Attentive to Klaviyo for SMS.
- Segmentation and Deliverability: Address list segmentation and improve message delivery.
- Maximize Revenue: Drive maximum revenue from both channels.
Strategy and Execution
- Migration Maneuvers: Commenced the migration from Attentive to Klaviyo SMS, ensuring a seamless transition.
- Deliverability Mastery: Implemented a robust sending infrastructure, rectifying deliverability challenges and ensuring sustained high performance.
- Aesthetic Refinement: Initiated a ground-up redesign of the email channel's aesthetic, aligning it with the brand and optimizing for conversions.
- Advanced Segmentation: Employed sophisticated segmentation techniques, transforming the contact list into meaningful segments to fuel a strategic campaign approach.
- Automated Precision: Orchestrated over 10 automated flows, meticulously guiding the customer journey from inception to conclusion.
- Welcome Series Enhancement: Elevated the welcome series, prioritizing lead nurturing through a multi-step sequence.
- Split Testing Rigorously split-tested various offers in the welcome series and other flows to optimize performance and margins.
- Discount-Free Engagement: Introduced a non-discounted welcome series linked to footer sign-ups, catering to non-buyers with a tailored email sequence.
- Strategic Abandoned Checkout: Devised a highly intricate abandoned checkout strategy, categorizing customers into distinct segments for personalized engagement.
- Personalized SMS: Aligned SMS messaging and strategy with each touchpoint, ensuring compliance and adherence to best practices.
- Post-Purchase Automation: Implemented custom post-purchase automations, including a customer thank-you flow and auto-upsell sequence, delivering highly personalized content based on individual purchase history and preferences.
Conclusion
The partnership between Porter Lyons and Email Ethos transformed their retention marketing, leading to a significant revenue increase and deeper customer connections. By leveraging targeted email and SMS strategies, Porter Lyons not only solidified a steady income stream but also expanded its community, setting a new standard for customer engagement in the DTC space.
“They know what they're doing!”
We lost a lot of money working with these so called 'top email agencies', no one was able to understand branding and visual strategy as well as Kunal and the team at Email Ethos.
They built our entire email and sms system in klaviyo and it looks phenomanal but also generates a lot of consistent revenue for us.
Truly happy with partnering with Email Ethos.
They know what they're doing!
