10X increase in email revenue for a fashion brand in less than 60 days
Elevating a Men's Fashion Brand's Email Marketing from 3% to 31% Revenue in Under 2 Months
KEY RESULTS
About the brand
Founded in 2015, this premium men’s apparel brand is celebrated for its superior quality clothing and commitment to slow fashion. Rapidly growing into a sector leader, it focuses on customer satisfaction and innovative manufacturing processes.
The problem
The brand sought to enhance its email marketing to boost revenue for further growth while maintaining meaningful customer engagement. Initial efforts were hampered by ineffective Klaviyo use, misaligned design, and insufficient lead capture mechanisms.
Strategy and Implementation
- Crafted an engaging welcome series introducing brand USPs and leveraging extensive positive reviews to build trust and connection.
- Highlighted best-sellers and provided a final reminder of the welcome offer, significantly contributing to email marketing revenue.
- Overhauled the default flow with a fresh design and strategy, emphasizing free shipping and easy returns to improve recovery rates.
- Utilized strong social proof to address potential customer hesitations, enhancing the flow's conversion rate without immediate discounts.
Results
In less than two months, Email Ethos revolutionized the brand's email strategy, catapulting monthly email revenue from 3% to a consistent 31% and setting a solid foundation for sustainable growth.
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“Game-changer”
Email Ethos has been a game-changer for my brand. Their innovative approach to email marketing has not only elevated our brand presence but also significantly boosted engagement and sales.
Their team's expertise and attention to detail has made a world of difference for us.
