Luxury brand increases monthly revenue by 28% in less than 30 days
Learn how we increased the revenue by 28% in less than 30 days for a men's luxury shoe brand.
KEY RESULTS
Brand Overview
Founded in 2015, Lethato has become a standout in men's premium apparel, offering high-quality, affordably priced clothing compared to luxury brands. Known for their comfortable and durable shirts and trousers, Lethato has embraced slow fashion to enhance their supply chain and manufacturing processes.
Challenges
Lethato struggled with an underperforming email strategy, relying on sporadic campaigns and default Klaviyo setups. With essential flows and design aesthetics missing, the brand was eager to revamp its email marketing to fuel growth without compromising its luxury image.
Strategy and Implementation
- Optimized Customer Capture: Enhanced pop-up opt-ins without discounts to maintain brand prestige while converting site visitors.
- Nurturing Non-Buyers: Introduced subscribers to Lethato's value proposition, utilizing reviews and product education to foster brand connection.
- Effective Browse Abandonment: Implemented targeted flows to convert window shoppers using compelling social proof.
- Abandoned Cart Recovery: Revamped the flow with urgency and continuous testing to recover lost sales.
- Checkout Abandonment Strategies: Tailored messaging to address high-intent visitors, encouraging conversions with varied value propositions.
Campaign Innovations
Launched targeted campaigns focusing on engagement and purchase behavior, driving significant traffic back to the site with product recommendations and timely sale alerts.
Results
In less than 30 days of working with Email Ethos, Lethato is able to generate an avg. of 28% of its revenue through email marketing every single month.
Lethato enjoyed an avg. of 2300X ROI because of our effort and a customer centric email marketing automation sytem that they can rely on.
.webp){kind=avatar}
“Their team's professionalism!”
Email Ethos Agency has revolutionized our email marketing strategy, delivering exceptional results with their targeted campaigns and creative expertise.
Their team's professionalism, responsiveness, and dedication to success make them an invaluable partner for any business.
