Burning money to 20% net profit in 90 days
Learn how we took an 7-figure skincare brand from 5% to over 34% from Klaviyo.
KEY RESULTS
Revenue
in CTR
About Douxds
Douxds, a leading men's skincare brand, has revolutionized the way men approach skincare, enhancing their confidence. Celebrated globally, Douxds stands out for its impactful products and has cultivated a loyal customer base, evidenced by numerous positive testimonials.
The challenges
High customer acquisition costs were undermining profitability, despite Douxds' innovative products tailored for men. The brand's email marketing infrastructure was outdated, lacking in foundational flows, and misaligned with the brand's aesthetic, limiting revenue generation through Klaviyo to a mere 5%.
Strategic Approach
We meticulously analyzed historical data, refining the messaging to address customer hesitations and highlight the benefits most valued by them.
To align with Douxds' modern aesthetic and audience preferences, we refreshed the email design guidelines, paving the way for cohesive brand representation across all platforms.
By integrating user-generated content, including testimonials and visual transformations, we strengthened the bond between Douxds and its audience, making the brand's impact tangible.
Douxds aspires to be more than a skincare brand; it seeks to resonate with pop culture and engage its community uniquely. Our emails and SMS messages mixed cultural nods, aspirational messages, and humor, deeply resonating with the audience.
Email Flow Enhancements
Revamping the welcome series was pivotal. By enriching the initial offer and crafting a series of five engaging emails, we showcased various brand aspects, significantly improving monthly revenue and engagement metrics. This flow became a cornerstone of our strategy, welcoming and warming new leads effectively.
We transformed the abandoned checkout flow with personalized offers and content, tailored by product category and cart value. This nuanced approach catered to high AOV customers, resulting in a flow that generated over $130K monthly, standing as a testament to our strategic and personalized email marketing efforts.
Post-purchase, customers were warmly thanked and introduced to the brand's ethos. An advanced upsell sequence, tailored by purchase history, encouraged repeat sales and deeper brand engagement.
Campaign Revitalization
Moving away from founder-centric narratives, we established a balanced campaign strategy that spotlighted products and fostered brand engagement, aligning with seasonal themes to maximize conversion rates.
Black Friday - Cyber Monday Success
A tailored BFCM campaign strategy capitalized on exclusive offers, driving significant sales volume through precise targeting and compelling messaging.
The Results
This strategic overhaul reversed Douxds' financial trajectory, turning losses into a net profit margin of 20. Now, over 34% of Douxds' revenue comes from email and SMS, positioning the brand for confident growth.
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